“We don't chase money”: % Arabica founder's passion for quality coffee – Inside Retail

After announcing plans to open in Vietnam three years ago, Japanese premium coffee chain % Arabica finally landed there this month. Located inside Ho Chi Minh City’s popular ‘Cafe Apartments’ building in the city’s bustling Nguyen Hue pedestrian zone, the design features a subtle Vietnamese influence, but its focus remains on local expatriates, international visitors and locals ‘in the know’ about the unique brand.   It has been a long wait for fans, with % Arabica’s foray into V