“we-don't-chase-money”:-%-arabica-founder's-passion-for-quality-coffee-–-inside-retail

After announcing plans to open in Vietnam three years ago, Japanese premium coffee chain % Arabica finally landed there this month. Located inside Ho Chi Minh City’s popular ‘Cafe Apartments’ building in the city’s bustling Nguyen Hue pedestrian zone, the design features a subtle Vietnamese influence, but its focus remains on local expatriates, international visitors and locals ‘in the know’ about the unique brand.   It has been a long wait for fans, with % Arabica’s foray into V

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