Alibaba says sustainability and inclusiveness will be emphasised in this year’s 11.11 Global Shopping Festival, an event that by the company’s own admission “showcases the tremendous consumption power of Chinese consumers”.  Without a hint of irony, Alibaba’s chief marketing officer Chris Tung launched this year’s event, the 13th since the concept was founded, with the […]

Yum China is set to expand its Digital R&D Center to three sites in Shanghai, Nanjing and Xi’an.  The Digital R&D Center is part of Yum China’s digital ecosystem, which includes joint ventures and third-party collaborations, to further develop its brands and businesses, and accelerate expansion. “Digitalisation is one of the key enablers behind Yum […]

Jay-Z and Beyoncé Knowles Star in Tiffany & Co.’s New “About Love” Campaign Jay-Z and Beyoncé Knowles appear in a campaign together for the first time, in Tiffany & Co.’s new “About Love” campaign, starring alongside two key masterpieces Jean-Michel Basquiat’s Equals Pi (1982) artwork, and the legendary Tiffany Diamond. The Tiffany Diamond, considered to […]

Michael Kors Collection Celebrates 40th Anniversary with Campaign Set in New York City’s Theatre District Michael Kors Collection celebrates its 40th anniversary with its Fall-Winter 2021-2022 campaign starring legendary supermodels Naomi Campbell and Carolyn Murphy. Photographed by Inez & Vinoodh around Kors’ favorite Broadway locations such as the Shubert Theatre and Sardi’s restaurant. The energy […]