The Tourism Authority of Thailand (TAT) and Thai AirAsia have initiated a new campaign, Menu of New Experiences… Unforgettable Secondary Cities, that seeks to draw travellers deeper into the country through the lure of experiences and cuisine.

Running from January 23 to March 31, 2023, the campaign will spotlight secondary tourist cities, particularly those that the airline serves – Chiang Rai, Nan, Phitsanulok, Nakhon Si Thammarat, Trang, Ranong, Chumphon, Narathiwat, Udon Thani, Ubon Ratchathani, Roi Et, Nakhon Panom, Sakon Nakhon, Buriram and Loei.

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TAT and Thai AirAsia work to bring travellers deeper into Thailand

The campaign is expected to stimulate tourism and disperse revenue to secondary cities.

Santisuk Klongchaiya, CEO of AirAsia Thailand, said the airline offers the most expansive domestic network in the country, including direct flights to secondary cities.

After visiting secondary cities, travellers can continue onwards to surrounding provinces for an even more diverse experience. Attractive combinations include Nakhon Panom-Sakon Nakhon and Chumphon-Ranong, where travellers can arrive in one and depart from the other. Day excursions could be had in Chiang Rai-Phayao, Udon Thani-Bueng Kan, Roi Et-Yasothon and Trang-Phatthalung.

“We want everyone to have new experiences in secondary cities, which may not be as well-known but are definitely unique and worth discovering. Each is waiting to welcome visitors looking for a different journey, added Santisuk.

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