Burberry announced in Monday it has appointed Giorgio Belloli and Delphine Sonder to the newly-created roles of chief digital, customer and innovation officer and chief merchandising officer, respectively, effective immediately.

The luxury brand said Belloli will be responsible for leading the global e-commerce, digital product, and analytics teams, as well as a newly-formed innovation function.

Meanwhile, Sonder is charged with leading merchandising and global planning across ready-to-wear and accessories, as well as product strategy. Both will report to Burberry chief executive officer Jonathan Akeroyd and join the executive committee. They will be based at Burberry’s headquarters in London.

Belloli comes to Burberry after more than nine years at Farfetch, where he most recently served as chief commercial and sustainability officer. Before that, he held senior roles at Alexander McQueen, Hussein Chalayan, and Prada. Sonder joins Burberry after nearly five years at Saint Laurent, where she was general merchandising director. She has also worked in senior roles at Louis Vuitton and Chloe.

“I am delighted to welcome Giorgio and Delphine to Burberry,” said Akeroyd, who was appointed CEO in late 2021. “Their appointments reinforce our ambitions for this next phase, building on our strong legacy of innovation and strengthening the alignment between our commercial offering and our new creative vision. I look forward to working closely with them both to progress our strategic priorities and realise Burberry’s potential as the modern British luxury brand.”

It’s been a busy few months for the heritage luxury brand. In September, Burberry announced the appointment of Daniel Lee as its new creative director, one week after its CFO Julie Brown revealed her resignation. Last month, Burberry inked a new media account, with agency, OMD.

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