KUALA LUMPUR – Bata Malaysia bagged the Gold award under the Apparel and Accessories category at the first-ever Putra Aria Brand Awards 2022, which is voted solely by the people of Malaysia.
Organized by The Association of Accredited Advertising Agents Malaysia (4As), it aims to recognize brands’ excellence within the marketing and advertising landscape, across multiple categories. This People’s choice award is measured by consumer growth, with over 25,000 survey respondents across Peninsular and East Malaysia (partnered with IPSOS).
The people determine Malaysia’s favourite brands based on their familiarity, experience and impression of the brand, their purchase intention, and the brand they would recommend to friends and families, with each category being awarded Gold, Silver or Bronze.
“This is a testament that the consumers trust Bata as no.1 footwear choice for their everyday lives, so thank you for your tremendous support. We are honoured to be recognized as one of the brand builders in Malaysia! says Vaibhav Manrao, Bata Malaysia’s Country Manager.
“We hope with this recognition, Bata Malaysia can continue to lead, inspire, and champion sustainable growth through our innovative products and services. We will continue to step forward and keep getting better!”, added Mr Manrao.
The award is also partnered with Malaysia External Trade Development Corporation (MATRADE), the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA) and the Malaysian Digital Association (MDA).
For more information or updates on news and promotions, follow Bata Malaysia on Instagram: @batamalaysia and Facebook: BataHome and subscribe to our Newsletter.
Founded in 1894, Bata is one of the world’s leading shoemakers, designing comfortable and stylish footwear at surprisingly affordable prices. Bata is a family-owned business selling more than 180 million pairs of shoes annually and an established brand with a strong presence in 70 countries (across 5 continents) and 5,000 stores worldwide. Bata continues the tradition of innovation as they dedicate themselves to discovering new shoe materials, developing modern shoe technologies, and creating fresh footwear that marries style with comfort. The merchandise mix comprises diverse collections as there are fashionable, trendy and up-to-date designs for every season. Bata, Marie Claire, Weinbrenner, North Star and BubbleGummers are some of the brands under Bata. With Bata, everyone can afford to walk in comfort and look good.
IG:@batamalaysia || FB: BataHome || Web: www.bata.com.my