Weddings in Asia are serious business. Here’s what it means for retailers

Across Asian cultures where multi-day celebrations and larger-than-life weddings are the norm, big Asian weddings have returned larger and more expensive than ever. China tops the list with the largest wedding industry in the region, valued at approximately US$575 billion, which has grown threefold since 2020. While, India, Asia’s second largest wedding market has exceeded US$50 billion, as reported by CNBC India. Rising living costs and inflation have doubled the cost of weddings, putting mor