Using pop-up stores, Luxe.It.Fwd have seen $2 million in revenue growth. Supplied
After achieving success through a digital model, luxury online reseller Luxe.It. Fwd has established a number of pop-up stores across Australia to complement its e-commerce presence. This strategy has led to significant revenue growth, and could be the way forward for brands operating in a similar space, the business’ founder and CEO Miranda Gillespie told Inside Retail. According to Gillespie, the pop-up stores have contributed to a $2 million year on year revenue increase – from $3.2
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