The Ascott Limited has appointed Serena Lim as its chief growth officer.
The hospitality industry veteran will lead Ascott’s global business development team and be responsible for steering and managing the company’s growth in management and franchise contracts globally, excluding China, where development will continue to be led by the in-market team.
With over two decades of industry experience, Lim joins Ascott from InterContinental Hotels Group, where she was vice president, development, South-east Asia and Korea.
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