Following a successful pilot from October 2022 to March 2023 in Australia, India and Indonesia, the Singapore Tourism Board (STB) has now launched SingapoRewards globally. This is a programme that offers complimentary experiences in the destination for international visitors.

Available throughout 2023, starting from March 7, the programme provides visitors with a chance to try one of nearly 40 new or undiscovered experiences for free.

Keith Tan
Tan: SingapoRewards also provides a platform for local businesses to launch and test new products and offerings

The experiences are curated across various precincts and categories – Novelty and excitement; Food and dining; Sustainability; and Wellness.

Examples of what international visitors can expect include discovering the origins of Singapore Dry Gin at the Brass Lion Distillery Tour, and taking a behind-the-scenes tour of Changi Airport and Jewel Changi.

The range of featured experiences will expand, as STB evaluates and approves more programmes for SingapoRewards, STB CEO Keith Tan told TTG Asia.

STB will fund the programme and reimburse experience operators for their participation.

Tan expects these experiences to offer new perspectives of Singapore, even to returning visitors who are familiar with the city-state.

To qualify for SingapoRewards, the visitor must be a short-term visitor arriving by flight and redeeming for the first time. Redemption is a fuss-free process via the programme’s microsite or VisitSingapore app.



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