Sabre Corporation has signed an agreement with Tian Xia Fang Cang, a hotel services platform providing products and services, and e-commerce solutions for hotel suppliers and hotel distributors, to create new opportunities for recovery and revenue growth in the Chinese hospitality marketplace.
With Sabre’s technology and Tian Xia Fang Cang’s knowledge of the Chinese travel ecosystem, the partnership will focus on enabling Chinese hoteliers to reach hundreds of thousands of travel agents globally across all major Global Distribution Systems (GDSs) through Sabre Hospitality’s SynXis platform.
It will also give travel agents additional opportunities to add hotel stays to traveller bookings.
“As we look forward to further travel industry recovery, it is essential that hoteliers in China take the time now to ensure they are prepared to capitalise on pent-up travel demand, and create future opportunities for growth,” said Seven Wu, CEO of Tian Xia Fang Cang.
Frank Trampert, senior vice president, global managing director of community sales, Sabre Hospitality, shared: “We now look forward to increasing Sabre Hospitality’s footprint in the important Chinese travel marketplace, giving hoteliers in China the ability to create their own global growth opportunities, in both the leisure and corporate sectors, through Sabre solutions.”