Podcast: Laure Betsch of Fairly Made unpacks sustainable fashion challenges

Translated by
Nicola Mira

Published
Feb 3, 2023

Laure Betsch, the latest guest in the LuxurynsightXFashionNetwork podcast series, is the co-founder of Fairly Made, a Parisian start-up founded in May 2018 which helps fashion companies become more sustainable and environmentally friendly. Talking (in French) to Olivier Guyot, editor-in-chief France of FashionNetwork.com, Betsch assesses the contemporary fashion landscape and the challenges labels are faced with to become more sustainable and responsible. 

Betsch, a graduate of Parisian management school IESEG, teamed up with high-school friend Camille Le Gal to jointly set up Fairly Made, with the goal of “helping labels create collections that are both attractive and sustainable.” Fairly Made is based in Paris in sustainable fashion incubator La Caserne, and is a green tech company that advocates a more environmentally friendly fashion, with sustainability its driving principle.

“Gradually, we realised that we ought to be able to scale up [our] methodology and help brands measure the impact of their products, so that they in turn could be able to tap this methodology and produce less polluting clothes,” said Betsch.