Snap, Edelman, Wunderman Thompson and more to come, in our weekly collection of people moves and account news.

Kathryn Carter, the general manager for Asia Pacific at Snap has decided to leave, the platform confirmed with Campaign Asia-Pacific. Her last day in the office will be March 31, she will stay on through Q2 to provide guidance as Snap looks for a new leader. Carter has been with Snap for seven years, helping grow Snapchat across Asia.

Wunderman Thompson has appointed KJ Lee as managing director, to lead the agency’s South Korea operations. Lee has spent the last 20 years in top tier advertising companies, including Leo Burnett, WPP Geometry, Havas and Serviceplan, in addition to working client-side at Philip Morris. Lee will be responsible for building a Korea business that has creativity and technology at its core.

Edelman has made a series of key leadership appointments in Asia Pacific.

  • Rakesh Thukral has been appointed as chief operating officer for APAC. In this new role, Thukral will report to Warren Fernandez, Edelman’s CEO for Asia Pacific, and oversee the day-to-day operations across the region while working with APAC leadership team to shape business plans. He will also continue to serve as managing director of Edelman India. 
  • Michelle Hutton is now the vice chair of client solutions, tasked with helping client leaders to strategise, plan, ideate, price and cast for all major client work, overseeing the client experience as well as the quality of the firm’s service and output. 
  • Adrian Warr will take on the regional role of vice chair, practices and sectors. While continuing to lead the firm’s employee engagement offering in the region, Warr will also partner with the respective regional practice and sector leads for the continuous development of APAC’s brand, corporate, impact and ESG teams, as well as the health and technology sector offerings.
  • Edelman’s CEO for South Korea, SB Jang, will take on an additional role as senior regional advisor.
  • Edelman’s CEO for Malaysia, Mazuin Zin, will also take on an additional role as SEA regional advisor, ensuring close collaboration between the respective country leads and the broader business. Read in detail here

Bastion Experience has entered the fast-growing southeast Queensland market with Rohan Sawyer leading the agency in the newly created role of Queensland managing director. Sawyer will lead the Bastion Experience team on the ground in Queensland while providing clients with access to the full suite of integrated communications services under Bastion’s ‘Think Wide’ model. Sawyer will join from Queensland Rugby League where he has spent five years as CEO and chief operating officer.

Aboitiz Data Innovation (ADI) has appointed Felicia Li-Gaillard to the role of chief marketing officer, where she will oversee the planning, development, and execution of ADI’s marketing initiatives to bolster their presence and growth within the region. Formerly the head of APAC marketing for Facebook Gaming and Audience Network at Meta, Li-Gaillard led the integrated marketing and go-to-market strategy across the region. Li-Gaillard was selected as one of Campaign Asia’s Women to Watch in 2018



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