Improving Covid-19 situation and stronger travel confidence have resulted in an exceptional year of growth for budget lodgings in Indonesia.
OYO’s bookings rose 90 per cent between May and November 2022, compared to the previous year in the same period, while RedDoorz’s bookings have surpassed 2019’s performance by 90 per cent, particularly in popular cities like Yogyakarta and Bandung.
Ankit Tandon, OYO’s global CBO and CEO of Southeast Asia and the Middle East, noted that the Lebaran holidays in May 2022 alone pushed lodging bookings up by 82 per cent compared against 2021. Bookings spiked again during the long Independence Day holiday in August, with a 72 per cent increment over 2021.
Hendro Tan, country stock and flow head of OYO Indonesia, told TTG Asia that Indonesia has shown the greatest growth rate for the company, with demand stemming from leisure and business travel.
Bookings from Bandung, Bali, Yogyakarta, Malang and Lampung soared 114 per cent from May to November 2022, while commercials cities Jakarta, Tangerang, Surabaya, Bekasi and Medan recorded an average growth of 52 per cent in the same period.
“Entering its fourth year of operation in Indonesia, OYO has achieved 15 times positive business growth and attracted more than 13 million customers,” continued Hendro.
Adil Mubarak, vice president of multi brand RedDoorz Indonesia, is optimistic that RedDoorz would continue to experience good growth in 2023, especially on the back of expansion through its multi-brand strategy.
RedDoorz Indonesia is working with property owners to establish properties in several areas. There are plans for more SANS Hotels branded properties in east and west Indonesia, and the company is readying for the launch of Lavana Bali, a new product line featuring luxury villas.
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