How This is Not a Toy Store is bringing the toy art movement to Australia – Inside Retail

Melbourne boutique This Is Not A Toy Store began as This is Not a Toy Scene.  Founded by directors Cipta Croft-Cusworth, Alex ‘A.J’ Dinsdale and Fletcher Anderson, the concept began as the three toy designers were looking to forge a community of like-minded artists and enthusiasts who recognised and appreciated toys as a form of artistic expression.  The grassroots movement has developed from about four shows in 2019 – with the first show it put on featuring about four artists – to