How loyalty programs enable Qantas, Myer customers to keep spending

Qantas has rejigged its loyalty program with the introduction of Qantas Marketplace, a new platform where members of its frequent flyer program can purchase products from over 900 premium and household brands. The marketplace replaces the Qantas Rewards stores and represents a major expansion into online retail for the airline.  Customers can spend accumulated Qantas Points on over 20,000 products, more than 1,000 more than the previous platform, and brands on board include Apple, Bose and