The agency will handle all media buying and planning duties, including digital.
PT Reckitt Benckiser (Indonesia) has named Group M as its agency of record and has moved the entire media remit under the Group M umbrella. IPG Mediabrands is the incumbent agency.
Campaign Asia-Pacific has learnt the account size is pegged at US$4 million.
The British consumer goods multinational is present in three categories in Indonesia: health, hygiene and nutrition. Their key brands in the region are Dettol, Harpic, Enfagrow and Durex.
It is an open contract with review after two years.
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