Wat Phra Kaew temple in Bangkok 640

With indication of Asia-Pacific’s travel industry possibly the only one in the world to recover by 2023, this year’s Chinese New Year could be cause for additional celebration. Sojern shares the latest travel trends for Chinese New Year.

Looking at flight bookings, the top origin countries and regions travelling to or within South-east Asia for Chinese New Year are Singapore (16%), the US (12%), followed by Thailand (9%), Taiwan (8%) and Japan (7%). India falls out of this year’s top ten, replaced by South Korea in seventh place.

Wat Phra Kaew temple in Bangkok 640
Thailand is the top destination country for global travellers; Wat Phra Kaew temple in Bangkok pictured

For hotel bookings, South Korean travellers take the top spot with 16% of all South-east Asia bookings, then the US (11%) moving up from sixth place, followed by Japan (10%), Hong Kong (8%) and Australia (8%).

South-east Asia hotspot Thailand comes out as the top destination country based on flight searches for global travellers moving from second to first place in 2023 and comprising 27% of all travel to the region this holiday. Japan (19%), Singapore (18%), dropping from first to third place, the Philippines (10%) and Malaysia (8%) make up the remainder of the top five. Singapore is the top destination country based on hotel searches for 2023 comprising 21% of all searches, followed by China (15%) and the Philippines (15%).

“While the impact of inflation in the region hit last year, our data shows travellers aren’t willing to sacrifice travel this holiday season,” said Lina Ang, managing director APAC, Sojern. “Destination Marketing Organisations (DMOs) and hoteliers should take note of those destinations showing the most interest from inbound international and regional travellers, and use intent data to reach these potential travellers with messaging from your particular destination or property.”



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