Sportswear brand Fila has launched its new global campaign featuring American celebrity Hailey Bieber in India. Shot by Renell Medrano, the campaign showcases Bieber’s take on the brand’s signature pieces.
“My style is ever-evolving and Fila’s designs are timeless and the perfect complement to my everyday wardrobe,” said Bieber in a press release on March 22. “I’m grateful for the opportunity to work closely with the brand to pull these iconic pieces and present them in a way that feels like a true reflection of my personal style.”
Bieber styled the campaign herself along with stylist Dani Michelle. Inspired by the spirit of the 90’s and Fila’s extensive brand archive, the campaign features clothing, accessories, and footwear which are available to shop on Fila’s India e-commerce store.
“Hailey has an enviable and often imitated street style, and she has quickly emerged as a fashion icon for this generation,” said Fila’s global chairman Gene Yoon.
“As a brand, we have always celebrated individuality and a willingness to take chances in design. Hailey is fearless with her fashion choices, with a versatility, authenticity and originality in the expression of her style. Fila has organically become part of Hailey’s closet and it was a natural fit to work together on this new campaign.”
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