Beyond binary: How underwear brands are catering to queer customers – Inside Retail

Data shows that an increasing number of people are identifying as transgender and non-binary, and it is leading to changes in the way some brands are making and marketing their products.  According to Pew Research, 5 per cent of young adults in the United States now say their gender is different to that which they were assigned at birth. That figure is harder to track in Australia, due to self-admitted deficiencies in census data, which only tracked Australian’s sex, and not gender.