SINGAPORE – Media OutReach – 6 February 2023 – Avery Dennison Corporation (NYSE:AVY), a global materials science and branding and information solutions company, will be funding Singapore-based startups for the AD Stretch accelerator program with support from Enterprise Singapore (EnterpriseSG), the government agency championing enterprise development.

AD Stretch is a non-dilutive startup accelerator program powered by Highline Beta that focuses on solving complex problems for the packaging industry including reducing waste, improving customer experience and enhancing supply chain resilience.

The partnership with EnterpriseSG will provide support to help Singapore-based startups scale successfully and run global pilots together with a Fortune 500 packaging and labelling leader.

The partnership with EnterpriseSG was announced at the recent inaugural AD Stretch Demo Day in Singapore, an event showcasing the cutting-edge solutions in the labels and packaging space developed by the nine startups selected for the first cohort of the program, which focused on pilots in Asia Pacific and Latin America.

The event was attended by senior representatives from Avery Dennison, EnterpriseSG and Highline Beta, as well as over a hundred members of the local business community and startup ecosystem.

Anil Sharma, Senior Vice President and General Manager, Label and Graphic Materials, Asia Pacific said, “Innovation has always been at the heart of Avery Dennison, and we believe that investing in regional innovation can create global impact. We are also committed to driving collaboration across the ecosystem, and look forward to the support from Enterprise Singapore as we collectively solve some of the most pressing business challenges, while in parallel accelerating the growth of promising innovators and companies.”

Ms Emily Liew, Assistant CEO (Innovation & Enterprise Services) at EnterpriseSG, said, “We are happy to partner with Avery Dennison to create opportunities for early-stage start-ups to jointly develop solutions that can help them to build track record for scaling up, while enabling Avery Dennison to access wide-ranging innovative solutions in Singapore. We want to inspire more of such collaborations between large corporates and Singapore-based start-ups, which are vital to the development of relevant, cutting-edge innovations that have the potential for commercialization and impact.”

Launched in November 2022, the second cohort of AD Stretch is currently accepting applications from across the world with a focus on designing and executing pilots primarily in North America and EMENA (Europe, the Middle East and North Africa). Avery Dennison has worked with globally recognized innovation services firm focusing on corporate-startup collaborations, Highline Beta, to design, launch and run AD Stretch. Together, they developed key challenge areas for AD Stretch Cohort 2 within three main themes – making consumer packaged goods smarter, packaging 2.0, and sustainability.

Learn more about AD Stretch and how to apply at www.adstretch.com.


NoName of start-upDetails of pilot program
Asia Pacific Programs
1CollectIDPiloting digital triggers in embellishments with a combination of encrypted, smartphone-ready NFC tags with secure, immutable NFTs (non-fungible tokens) to guarantee a product’s authenticity with just a single tap on the smartphone.
2FL TechnologyBy combining polymer material science and plant physiology, the team has created a nanomaterial that can simultaneously remove ethylene and inhibit the growth of decay-causing bacteria, which is applied to the green storage of fruits.
3MakegrowlabGrowing and utilizing a new generation of materials and resources to replace fossil fuels in packaging, textile and others, and creating a solution that is durable and home compostable as a great alternative to plastic-coated paper and foils.
4VarcodeAn accessible solution for time and temperature monitoring data without the added use of batteries or electronics to improve the safety, quality, and sustainability of perishable products all the way to the last mile.
5WastelabsAn AI platform that optimizes expensive, inefficient waste and recycling logistics to enable manufacturers to produce more goods from recycled materials.
Latin America Programs
6AryllaCreating a portfolio of quality solutions for a variety of printing systems that will enhance the protection for brands and products and communicate key information for end users.
7CellrA tech solution designed to help wine and spirit brands of Latin America better engage with their customers. The solution optimizes data points, enables brand protection, and enhances brand interaction.
8GreenPlatA cleantech with an ESG blockchain architecture-based SaaS for environmental solutions. The software replaces manual control on waste generation, CO2 emissions, energy, and water consumption.
9StaTwigAn end-to-end solution that gives the food and pharmaceutical industries insight into where products are at any given time and enables them to make improved supply chain decisions.

About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 35,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at generic link www.averydennison.com.

About Enterprise Singapore
Enterprise Singapore is the Singapore government agency championing enterprise development. It also supports the growth of Singapore as a hub for global trading and startups.

The agency attracts global commodities traders to establish their global or Asian home base in Singapore. Today, Singapore is a leading global trading hub with a complete ecosystem for the energy, agri-commodities and metals & minerals trading clusters. Singapore is also home to many global enterprises, startups and investors that operate in its robust pro-enterprise environment.

Enterprise Singapore builds trust in Singapore’s products and services through quality and standards. Renowned for their dedication to quality and innovation, Singapore companies make ideal business partners.

With Enterprise Singapore’s global network in over 35 locations spanning many developed and emerging markets, it connects businesses with relevant Singapore companies for their business expansion.

Visit generic link www.enterprisesg.gov.sg for more information.

About Highline Beta
Highline Beta is a globally recognized corporate innovation and venture capital firm that focuses on corporate-startup collaborations. We work with ambitious corporate innovators to build new business models inside and outside their organization that unlock new areas of growth. We do this by framing their business challenges, recruiting and selecting startups, designing collaborations, and finding a strategic fit with startups that make sense for their business.

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