Abercrombie & Fitch Co. announced on Friday the appointment of Helen Vaid as independent director and board member, effective February 16, 2023.

A corporate veteran, Vaid was most recently chief executive officer of Foundry Brands, a digitally native brand platform. In that role, which she held until February, she was responsible for accelerating the omni-channel growth of Foundry’s suite of consumer brands across a range of product categories.

Prior to joining Foundry Brands, Vaid served as global chief customer officer of Pizza Hut,. and vice president of digital store operations and experience at Walmart.com, a division of Walmart Inc. She also held several technology-focused roles at Hewlett Packard Enterprise. Vaid also currently serves on the board of directors for Groupon, Inc.  

“We are pleased to welcome Helen to Abercrombie & Fitch Co. She brings more than 20 years of extremely relevant experience leading customer engagement and growth strategies for a number of consumer products and platforms,” said Nigel Travis, chairperson of the board. “She is an industry veteran with digital expertise, who has continually been able to stay at the forefront of an ever-evolving retail landscape, while delivering value to both customers and brands.”

With Vaid’s election, the company’s board of directors expands to eleven, six of whom are female.

“I am thrilled to join Abercrombie & Fitch Co.’s Board of Directors,” said Vaid. “I have been following the transformation of the company closely over the last several years and I’m honored to be a part of the next chapter,” Vaid added.

“I look forward to working with CEO Fran Horowitz, Nigel, and the rest of the board and management team to support the company, its associates and its iconic global brands as we work to deliver on A&F Co.’s strategic priorities.”



3A045EF7 DB7B 41A2 9BE9 FE6D2E9082DE 262x300 1

Leave a Reply