The agency will handle all media buying and planning duties, including digital.
![Group M lands Reckitt’s media account in Indonesia | Digital | Campaign Asia 2 Group M lands Reckitt’s media account in Indonesia](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2freckitt-benckiser.png&h=570&w=855&q=100&v=20170226&c=1)
PT Reckitt Benckiser (Indonesia) has named Group M as its agency of record and has moved the entire media remit under the Group M umbrella. IPG Mediabrands is the incumbent agency.
Campaign Asia-Pacific has learnt the account size is pegged at US$4 million.
The British consumer goods multinational is present in three categories in Indonesia: health, hygiene and nutrition. Their key brands in the region are Dettol, Harpic, Enfagrow and Durex.
It is an open contract with review after two years.
Follow us
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
Just Published
Women to Watch Greater China 2023: Long Wong, BBDO
In business, Wong is decisive and adaptable, helping client teams respond rapidly to overcome obstacles, especially during the pandemic.
Women to Watch Greater China 2023: Lara Jefferies, Plug
Thinking forward, sideways and backward to safeguard her clients’ interests, Jefferies’ understanding of business and relationships makes her a seamless extension of the brand.
70% Indonesian Gen Z are reducing shopping this …
Conservative about their shopping budget, undecided on brands and even categories for gifting, when Gen Z involves their wallets, it’s largely after the advice of an influencer, that and more, in a new M&C Saatchi Ramadan white paper.
‘Brand enemies are more important than purpose’: …
On her recent visit to Singapore, Campaign sits with CEO Kristen Cavallo to talk about the value of creativity, leadership and the agency’s diversification approach to tackle the lack of women in top positions.
IL PRIMO ECOMMERCE SPECIALIZZATO IN DELIZIE AL TARTUFO E CAVIALE – CAVIAREAT.COM