Personal relationships and trust are crucial when it comes to planning that dream holiday and in its January campaign ‘Let yourself go’ Travel Counsellors showcases the confidence customers have when booking with their personal travel counsellor, enabling them to simply enjoy a stress-free, personalised booking & travel experience.
The multi-channel campaign focuses heavily on real customer experiences, highlighting individual stories that showcase the value and benefits of letting a caring professional take care of every aspect of their travel arrangements. This comes as the company reports that customer sentiment remains strong moving into 2023, with a recent customer survey showing 87 percent of Travel Counsellors customers have booked or are planning to book a holiday this year (up nine percent from October).
The first campaign video, launched this week, features customers who have entrusted their Travel Counsellor Alex Buckle to send them on a trip of a lifetime – the only catch was that they had no idea where or what they were doing.
Capturing the moment on video, the couple did not find out until they got to the airport that they would be travelling to Iceland for a tailormade trip. The whole experience is documented from the customer’s perspective, including the moment the plane had to return to Gatwick mid-flight due to a fault. However, this issue really emphasised the benefit of booking with a Travel Counsellor, with Alex coming to the rescue and ensuring everything still went smoothly. Ultimately the couple had a truly unforgettable experience from start to finish, simply ‘let themselves go’ knowing Alex has taken care of everything.
Off the back of a bumper 2022 that saw over £800m in sales reached for the first time, Travel Counsellors predicts high booking figures for January.
The campaign, which runs from this month – a peak month for the firm – will feature hotels, cruises, top deals, destination overviews and a key spotlight on more complex, bespoke itineraries, which can be tailor-made by the company’s 1,900 plus Travel Counsellor business owners via the company in-house booking platform Phenix. All of which, will appear alongside the customer videos on social media and in marketing collateral.
Dave Callan, Customer Director at Travel Counsellors comments: “We want to emphasise what is special about the Travel Counsellors brand which is the care each Travel Counsellors puts into crafting unique experiences for their customers. Using great content to highlight stories of our own customers is a relatable and authentic way to get our brand across and supports the messages we are delivering in a really impactful way. Ultimately, we’re not about selling travel, we’re about the value our customers get when you book with a Travel Counsellor that goes beyond the booking itself. Our Travel Counsellors are there for their customers every step of the way, they remove any stress or worry and take care of everything so as a customer you can just ‘let yourself go’ and really enjoy your holiday.”
This campaign also plays to the positive Trustpilot reviews the company receives. Last month it announced its 5,000 review, with 97% of reviewers giving Travel Counsellors a five-star rating.
