STAAH, the global hotel technology company, released a list of distribution channels that brought the most booking revenue to hotels in 2022. STAAH Booking Engine continued to remain in the Top 10 online booking channels for hoteliers across multiple regions.
As a high and popular choice, Airbnb attracted many hotel businesses to adopt its channel over the years, marking the continued convergence of the hotel and short-term rental industries. Top spots for Australia and New Zealand included Booking.com, followed closely by Expedia. GoMMT remained in a strong top position in India, with Booking.com and Agoda in second and third.
Malaysian’s top ten included Traveloka, Tiket, and MG Holidays, and Trip.com and Hotelbeds made their way to the top of the list in the Philippines. Booking.com, Agoda, Expedia, Airbnb, and Mr & Mrs Smith were amongst the most popular choices in the UK.
Tony Howlett, CEO of STAAH Ltd., explained the changes in the hotel industry following the pandemic.
“Our data indicates accommodation providers across the boards are leveraging a combination of traditional and new channels to attract guests for a more holistic and dynamic distribution, guest booking and revenue strategy.”
It is understood from STAAH data that hotels are more attracted to direct bookings, and an increasing number of travellers are turning hotel websites into a part of their booking journey. With many distribution channels available for customers, it’s challenging for properties to choose which avenue best reaches their target audience and maxes optimal exposure.
“Our data is available to help accommodation providers make insightful choices on what combination of channels (global, regional, local and niche) could be most impactful for their distribution strategy,” said Howlett. “By leveraging STAAH’s dynamic pricing and inventory management features and combing with attractive incentives, our partners have been able to grow bookings through their websites (direct bookings).”