The expansion will see Sephora at Kohl’s enter seven new states this year including Arkansas, Idaho, Louisiana, Mississippi, New Mexico, South Dakota, and Utah, bringing Sephora at Kohl’s presence to 48 states.
The addition of 250 new locations brings the total Sephora at Kohl’s fleet to more than 850. The full-sized Sephora at Kohl’s shops span 2,500 square feet and feature a fully immersive beauty experience that mimics the look and feel of a freestanding Sephora.
“We are making great strides in building a formidable beauty business with the addition of Sephora at Kohl’s,” said Karen Daoust, Kohl’s senior vice president, general manager, Sephora at Kohl’s.
“The completion of our 850 stores in 2023 is just the beginning as we look to expand Sephora at Kohl’s to all stores, enhance the customer experience and deliver prestige beauty to our customers across the country.”
Kohl’s and Sephora first announced their strategic partnership in 2020, with plans to rollout 850 Sephora at Kohl’s stores over three years. In 2021, the companies introduced the first 200 stores, followed by 400 additional Sephora at Kohl’s locations in 2022, and now another 250 stores, completing the execution of the initial partnership.
Most recently, in August, Kohl’s and Sephora announced plans to expand the partnership to all of Kohl’s over 1,100 locations. As part of this expansion, Kohl’s will open 50 smaller format Sephora shops by the end of 2023, with a plan to roll out to the remainder of the chain by 2025.
The partnership has proven to be fruitful for both retailers. In 2022, nearly 8 million Kohl’s customers purchased beauty products at Sephora at Kohl’s, and approximately 50% of Sephora at Kohl’s baskets had an additional category purchased.
Looking ahead, Kohl’s projects that Sephora at Kohl’s will grow to achieve $2 billion in annual sales by 2025.