Premium Swiss watch brand Rado opened its first UK boutique this week, building on the success the high-end watch sector is enjoying.
Adjacent to its long-term business partner Ernest Jones, the Merry Hill, Birmingham, store showcases “the full 360 Rado experience”.
Neil Old, Managing Director of Signet Jewellers UK and Ireland said: “We are very proud of our long and valued partnership with Rado, which spans over three decades. As one of their key retail partners in the UK, we are excited to be strengthening it further by creating an exciting customer experience that combines our trusted retail expertise with the strength of the Rado brand.”
Adrian Bosshard, Rado CEO, added: “Rado as Master of Materials is very happy to offer to our customers a premium retail experience to feel the difference of the Rado brand. We are convinced that Rado and Ernest Jones customers will be very excited to discover our unique products in such a warm and inviting environment.”
Major shopping centres have increasingly been a target for a host of high-end international watch brands that became one of the retail success stories during the pandemic and have continued their appeal since.
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