move-and-win-roundup:-week-of-march-20,-2023-|-advertising-|-campaign-asia

The latest updates from FCB, Sandpiper, Nissan, Colgate-Palmolive, and more in our weekly roundup of people moves and business wins.

FCB New Zealand has unveiled a new leadership structure for its Auckland and Wellington operations. Paul Wilson has been appointed as CEO of FCB Auckland and Sean Keaney gets promoted to CEO of FCB Wellington. The agency’s new co-CEOs will report directly to FCB global CEO Tyler Turnbull and FCB global chair and global CCO Susan Credle. Wilson brings over two decades’ of experience in the region and has worked across brands like Toyota, Fonterra, Instant Kiwi, Heineken and BNZ. Before joining FCB, he was managing director of TBWA New Zealand, and prior to that, with Saatchi & Saatchi. Meanwhile, Keaney joined FCB in 2015 as general manager. His previous role was managing director of FCB Wellington. The two new CEOs will work in tandem with Leisa Wall and Peter Vegas, the agency’s first co-chief creative officers, media CEO Blair Alexander, chief transformation officer, FCB Six lead Qassem Naim, and director of philosophy Vivien Sutherland Bridgwater to work on growth plans in the region. The new CEOs appointment announced as former CEO of FCB New Zealand Sébastien Desclée departs. 

Sandpiper has announced a string of new leadership appointments for its technology practice across Asia Pacific.

  • Mark Johnson has come on board as APAC tech communications and public affairs lead. Johnson joins with over 18 years of experience in communications, public affairs, and public policy, before joining Sandpiper, Johnson spent three years advising fast-growing scale-up companies across the region. 
  • Hetty Musfirah, another industry veteran with over 15 years of experience in media, communications, and public affairs, Musfirah has been promoted to lead Southeast Asia technology practice. 
  • Meanwhile, Rong Li will lead the Greater China technology practice. Prior to Sandpiper, she was PR director for a Chinese B2B software firm.

Nissan has promoted Isao Sekiguchi to president of Nissan in ASEAN, effective from 1 April, 2023. He will oversee Nissan’s operations in the ASEAN region for the Japanese automaker’s business performance and brand development in 22 markets, and continue his role as president of Nissan Motor Thailand, reporting to Junichi Endo, senior vice president of marketing and sales Japan-ASEAN of Nissan Motor. With more than 20 years of diverse international experience in the automotive sector, Sekiguchi joined Nissan in 2014. Currently, he is regional vice president, marketing and sales, for Nissan’s ASEAN region and president of Nissan Motor Thailand.

InsideOut PR wins Colgate-Palmolive account following a competitive pitch. The Sydney agency will undertake media publicity, influencer and activations campaigns and work closely with the existing marketing team and agencies.

Merlin Entertainments, a location-based family entertainment operator with presence in over 24 countries has appointed digital marketing agency, Tug Sydney for all its ANZ attractions. This includes Madame Tussauds, Sydney Tower Eye, Lego Discovery Centre and Sea Life Melbourne, Sunshine Coast and Auckland. As a part of the partnership, Tug Sydney will be tasked to increase share of voice and audience traffic for all of Merlin Entertainments attractions through free, organic, editorial and natural search results. 

 

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