Octagon has promoted Joanne Warnes to managing director for APAC. Warnes will report directly to Octagon Sports & Entertainment Network CEO, John Shea. In her new role, Warnes will expand her purview within the agency to lead all regional creative, planning, strategy, sponsorship activation, integrated marketing, corporate consulting, client services, and production efforts across APAC. As part of the promotion, Warnes will also join Octagon’s global senior leadership team. Previously Octagon’s managing director of Southeast Asia and India, Warnes oversaw all of Octagon’s operations and new business programs throughout Singapore and India, including oversight of the agency’s key clients such as Mastercard and Standard Chartered.

Adtech firm LoopMe, which recently opened an office in Hong Kong, has appointed Alberico De Nardis as head of Southeast Asia. In addition, Bernard Fung’s role has been changed to head of North APAC. De Nardis most recently held the role of global agency development lead, APAC for TikTok. At LoopMe, De Nardis will spearhead the company’s expansion in South East Asia across Singapore, Australia, and India. Fung, who has been with LoopMe for over three years, initially joined as sales director and has also served as interim general manager for APAC. In his new role as head of North APAC, Fung will drive LoopMe’s expansion in the Greater China Region, Japan, and Korea.

Adtech startup, Veridooh, has onboarded JCDecaux New Zealand, Vast Billboards, and Mediaworks to expand its independent verification solution across the New Zealand market. Founded in 2019, Veridooh first launched in Australia where it is the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands

BBDO Bangkok has been appointed by Samsung to handle the brand’s communication campaigns, social media, customer relationship management, e-commerce, and more in the Thailand market.



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