Gen Z culture and wellness destination Woo has appointed Callum Mullin as its first Fashion Editor at Large. The fashion writer, model and social media star joins the “genre-defining platform” to bring his “youthful lens… humour and irreverent style… to keep up the feel good in Woo’s fashion coverage”.
Exploring all-things fashion, Mullin’s weekly slot on Woo will see him “share news, hot takes, interviews with fashion insiders and reports from the hottest shows”.
With a specific focus on brands that create sustainable luxury, cutting-edge designer drops, and gender-neutral streetwear, he will also deliver his take on fashion in the world of Gen Z.
Stephen Mai, founder and CEO of woo said: “In a woo world fashion is wellness. Creative inspiration is wellness. Callum embodies woo in terms of style, humour and his subversive approach to reporting style to the Tiktok generation. We saw this when he co-hosted our hit talk show No Wrong Answers. As we expand our fashion footprint we’re excited to bring him further into our Wooniverse. We’re manifesting Callum’s good energy to the fashion industry.”
Mullin added: “I’m looking forward to infiltrating the fashion weeks, meeting fellow fashion insiders and picking the brains of the designers that are driving the future of fashion.”
Meanwhile, Jessica Commons will also bolster the woo team further, as the new Head of Editorial. She joins from Refinery29 where she was Director, Lifestyle and Editorial (Global).
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