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To celebrate the start of 2023, ITC has unveiled a brand refresh across its portfolio, including Inspiring Travel, Rainbow, Regent, and sporting operator, Spectate, as well as updating their dedicated agent toolkit.

ITC is now defined as the overarching kitemark of trust for the company’s diverse portfolio – the go-to brands for personalised travel experiences each dedicated to providing unique and bespoke experiences to their clients, in their own distinctive style.

The new brand was developed in line with thorough research undertaken, where valuable feedback was sought from agent partners, and the new logos, colour palettes and fonts enhance each individual brand, seeking to help agents and consumers better identify with the offering from each:

Inspiring Travel – luxury specialist, Inspiring Travel, has been taking clients across the globe to the world’s most iconic destinations for nearly 50 years; from Australia to Antigua, Singapore to Sri Lanka and Morocco to the Maldives, to enjoy exclusively personalised travel experiences.

Rainbow – with a focus on nature and responsible tourism, Rainbow helps clients discover the beauty of our planet – notably Africa (including Madagascar) and Latin America – in a truly authentic way. From mountain gorilla tracking to intimate safari bush camps, led by experienced guides who live and breathe the destinations, Rainbow is built on a belief that travel should have a positive impact on the world.

Regent – has been pioneers in creating small group and tailor-made tours to some of the most extraordinary and often off-the-beaten-track places in the world since 1970. Passionate about sharing their love for the path less travelled, the team have over 50 years’ experience and are experts in taking clients to experience the heart of a destination, in a way that’s ethically responsible and individual.

Spectate – Spectate is the UK’s leading provider of luxury sports tours and tailor-made experiences around sporting events. For over 30 years, the passionate Spectate team has delivered ‘I was there’ moments across the globe in ultimate style and luxury, including F1, cricket, rugby, golf and tennis, giving clients the opportunity to get closer to the action.

The updated designs have been launched across the company’s websites and now feature on new 2023 brochures and marketing materials, including a new look brochure for Inspiring Travel that is holiday-led for the first time, rather than grouping by destination.

Marketing Director, Alexis Sharples, says, “This rebrand has allowed us to invest in a multi-channel acquisition marketing strategy and we are excited about the opportunities for 2023. Our new branding unites all our brands under the ITC umbrella, offering confidence and security with every booking, whilst visual differentiation for each shows the contrast in holiday styles and wide product range on offer across our portfolio”.

CEO Phil Aird-Mash adds, “Although our brands are individual, we also share a common set of values that you will find right across the group. Wherever in the world we take our clients on holiday, our team has specialist knowledge of the destination and are genuinely passionate travel experts, going above and beyond to ensure a seamless customer experience. This unique blend of expertise and experience, together with our passion for the places we visit, mean we provide the best holidays possible for our clients”.

In summer 2022, ITC launched a new dedicated Agent Sales Team for Inspiring Travel, solely focused on serving travel agent partners. Offering combined experience of over 180 years, the new team of 10 Travel Specialists has been able to offer dedicated agent support for all Inspiring Travel enquiries, Agents can also browse offers in a revamped Agent Toolkit.

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