South Korean sportswear giant Fila Holdings has announced the appointment of Todd Klein to the role of president of Fila USA Inc.
The operator of the Fila brand said Klein will helm the North America region for Fila, following the retirement of Jennifer Estabrook, who was named president of North America in 2019.
In this position, Fila Holdings said Klein will work to elevate brand equity in line with its goals for North America under its five-year global strategy.
Dubbed ‘Winning Together’, the strategy aims to deliver “unified products and marketing worldwide by redefining Fila’s brand value, building a customer experience-oriented business model and pursuing sustainable growth,” according to the company.
A sportswear veteran, Klein spent nearly 30 years in several roles at Adidas, most recently serving as its VP of advanced concepts. Klein also served as global sports marketing director for Reebok, which was previously owned by Adidas.
“Todd is the ideal choice to lead Fila USA as the group proceeds with our five-year global strategy, cementing Fila as a consistent premium lifestyle sports brand driven by sustainable growth,” Fila Holdings president and CEO, Keun-Chang Yoon, said in a statement.
“He has an innovative and inclusive business leadership background with a proven track record of turning consumer insights into commercial opportunities that create sustainable growth.”
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