Italian luxury fashion house FENDI has announced the opening of its first standalone men’s boutique in Southeast Asia. Located at the Takashimaya Shopping Centre in Ngee Ann City, the boutique is situated at level two of the iconic shopping district Orchard Road in Singapore.
Spanning 123 square metres, the men’s flagship boutique offers a modern open space that serves as a canvas to present the men’s offerings from the FENDI universe, reflecting the Maison’s identity while showcasing the sophistication of the city of Singapore.
The exterior of the boutique features a combination of silver metal elements with an interactive, semi-transparent LED curtain. This facade presents an impressive panoramic view of the boutique interior while showcasing the latest and seasonal FENDI campaigns.
The boutique interior offers a warm and masculine mood, playing with patterns and precious materials that highlight the dualism characteristics of FENDI codes. Perspective cuts in Green Patagonia marble draw eyes to the boutique as a centerpiece, creating a grandeur atmosphere with luxurious touches of silver and champagne metal finishes, the soothing green tones of silk, mirrored tables, and plush leather furniture.
The special VIP room offers a sense of classy masculinity and understated luxury with elements of Alaska White marble finished with a chic modern ceiling and cosy ivory carpets for a sophisticated shopping experience.
The new men’s flagship boutique at Takashimaya Shopping Centre is a true representation of the FENDI spirit, constantly balancing tradition and evolution. It bridges the relationship between Roman heritage, and modernity of design, and adds a touch of the Italian spirit to contemporary Singapore.
The opening of the men’s boutique marks FENDI’s commitment to expanding its presence in Southeast Asia. With this new boutique, FENDI is set to offer its esteemed clientele a refined and personalized shopping experience, in line with the brand’s DNA.