The latest addition to the fashion-forward swimwear market is an Australian brand known for its playfulness.

Australian brand Eubi dove head-first into the launch of its swimwear in the Lion City, celebrating with a pool party at Orchard’s hip Lloyd’s Inn, complete with a bar and the opportunity for its fashion-savvy guests to try on and purchase its coveted swim shorts.

The brand’s latest collection of bold, colourful, and fun prints reflects the laidback spirit and quirky sense of humour found in its homeland — think subtle motifs of anchors, pineapples, or flamingos, in a range of hues, from varying shades of blue and charcoal to candyfloss pink and lemon yellow. 

Don’t let the sense of fun fool you, though; the swimwear has some seriously functional features, including flattering fits, four-way stretch for extra comfort, handy pockets, and extra support in the crotch area — everything the brand’s founders felt was lacking in men’s swimwear when they started Eubi.

Eubi 2

The brand’s playfulness is also reflected in the advertising for its latest collection too, which features a pool-party scene of a trio of men stripping down to their Eubi swim shorts, diving and dancing synchronized style, to the catchy refrain, ‘You, you, you, you, you swim with Eubi’, which for Singaporean locals, translates to ‘Eu-yong with Eubi.’

For its Singapore launch, Eubi also injected a bit of Singlish (and humour) into its publicity—including the phrases ‘Free the Jiao!’, ‘Don’t say Bojio’ and ‘Xi Gua sweet Sia’ for its watermelon trunks.

Eubi 3

“We’re thrilled to bring Eubi to Singapore and offer our unique range of swim shorts to the city’s fashion-savvy and adventurous crowd,” says Melvin Chee, Eubi’s co-founder, and CEO. “Our goal is to provide high-quality swimwear that is not only fun but functional, plus [gives you] a lil’ extra room to keep your ‘other’ goodies comfortable when you’re out making a splash.”For all orders over $120 or more, shipping to Singapore is free and will arrive within 1-3 days. But to help you celebrate Eubi’s launch, they’re also offering a 15 per cent site-wide discount until the end of March.

For more fashion reads, click here.




TrufflEat Olio Evo 300x207 1

Leave a Reply