Mar 21, 2023
Sustainable brand Ecoalf and Spanish model Jon Kortajarena have joined forces to launch a collection. Entitled ‘Ecoalf by Jon Kortajarena’, the new genderless and circular line was designed to be eco-friendly so that the garments can be recycled and given a second life. In addition, the pieces in the collection have been made from recycled materials in order to reduce our environmental impact.
“I could leave fashion and criticise it from the outside, but the planet can’t wait and I know I can be more useful by staying and trying to change it from the inside with Ecoalf, a pioneering brand in sustainable fashion,” said the model, actor and activist about the collaboration.
Inspired by nature, each piece of the capsule is named after different locations on the island of Lanzarote: Tenesera, Caleta, Teguise, Calero, Santa, Jablillo, Quemada, Risco, Grande, Famara and Sua.
The collection features a colour scheme in which neutral tones such as white, black and grey stand out, with prices ranging from 49.90 euros for the Grande T-shirt, made from recycled cotton, to 149.90 euros for the Famara technical trousers, made from 100% recycled nylon. The capsule also includes pieces such as the Caleta shorts, made from 100% recycled polyester from plastic bottles, and the Risco long-sleeved T-shirt, made from Lyocell from Tencel, a material produced from wood.
The line also offers accessories such as the Jon trainers, made from pineapple leaves and available for 169.90 euros, or the Sua cap, made from corn crop residues and recycled polyester and priced at 39.90 euros.
This is not the model’s first collaboration with a fashion brand. Kortajarena, who has been listed by Forbes as one of the 10 most influential models in the world and recognised by Vogue US as one of the “most important male models of all time”, has been the face of Tom Ford for a decade. He has also starred in campaigns for major brands such as Karl Lagerfeld, Versace, Valentino, Giorgio Armani, Chanel, YSL, Gucci and Bulgari.
Founded in 2009 by Javier Goyeneche, its current president, Ecoalf boasts a retail network of 1,500 points of sale worldwide, including shops in Barcelona, Madrid, Berlin and Tokyo. In its 2021 financial year, the company’s turnover amounted to 39 million euros and, looking to the future, it expects to increase this figure by 50%.
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