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Jan 12, 2023

Dior is preparing to launch its first store in Portugal. The Parisian luxury brand will open its new store later this year in the Alegria One building on Lisbon’s emblematic Avenida da Liberdade.

The three-storey store will have a total of 1050 square metres, EastBanc, the real estate developer and manager responsible for the Alegria One project, said in a statement.

The first Dior store in Portugal will open later this year in the Alegria One building on Lisbon’s emblematic Avenida da Liberdade

The 19th century building was home to the Keil family until the mid-20th century, and in 1954 it was sold to the Companhia de Seguros Ultramarina. In 2007, it passed into the hands of EastBanc, which is now renovating the building with the help of architect Eduardo Souto de Moura. With seven floors and a total of 2800 square meters, the building combines offices and shops and is “fully adapted to the new market trends”, guarantees EastBanc.  

Tiago Eiró, CEO of EastBanc Portugal, commented in a press release that “this opening is another contribution to the revitalization and dynamism of Lisbon” which the company has been committed to for the past 20 years. “We are very pleased with Alegria One and, in particular, that its unique commercial space has been chosen for the opening of the first Dior store in our country.”

Founded in the 1940s by creator Christian Dior, the Parisian brand is currently owned by the French luxury conglomerate LVMH, whose portfolio also includes brands such as Louis Vuitton, Fendi, Givenchy and Celine. Delphine Arnault, daughter of Bernard Arnault, head of LVMH, has just been appointed CEO of the Maison Christian Dior.

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