Being of the millennial generation, she is at the forefront of all the latest media trends and social media platforms.
Centara Hotels & Resorts has announced the appointment of Pornchanok Thongrungrot as its new Corporate Public Relations Director.
Pornchanok Thongrungrot has worked with Centara since 2015 when she joined the company as Assistant Corporate Public Relations Manager. Since then, her talent and professionalism have helped her to achieve the series of promotions and she is now more than ready to lead the group’s Corporate Public Relations division.
Prior to to that, Pornchanok has worked with local and global brands across multiple industries, including Boots Retail Thailand, Yum Restaurants International (KFC and PizzaHut Thailand), and TTMWM – an affiliate of Toyota Motor Thailand.
Her achievement at Centara Hotels & Resorts including the launch of Centara Reserve, the personalised luxury lifestyle brand, and the expansion of the family-focused Centara Mirage concept in Vietnam and the Middle East. She successfully implemented Centara’s international PR strategy in 2018 and tripled brand’s media value through several media and influencers trips over the past few years.
“Ever since Pornchanok joined Centara in 2015, we have been hugely impressed by her ability and expertise. She has a natural understanding of the PR industry and excellent inter-personal skills, which enables her to build and maintain strong relations and generate positive media coverage. Also, being of the millennial generation, she is at the forefront of all the latest media trends and social media platforms. I am delighted that Pornchanok has been promoted to the role of Corporate Public Relations Director and look forward to continuing to see her flourish for many years to come,” said Tom Thrussell, Vice President Brand, Marketing & Digital, Centara Hotels and Resorts.
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