Accenture’s brand experience consultancy underwent a transformation of its own this year, with global rebranding, a new vision, more acquisitions, and focus on new talent to serve its bulging client list.
2022 was a big year for Accenture’s marketing and CX services arm. In April, it rebranded what used to be known as Accenture Interactive under CEO David Droga as Accenture Song , a name that Droga
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Campaign reveals global Agency of the Year shortlist
Nominated shops include VMLY&R, Åkestam Holst NoA, Oliver, Wavemaker, and TBWA Istanbul.
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2022: Havas Media
We saw improvement in business, DEI and sustainability for Havas Media this year, but its work still rarely stands out from the pack.
Agency Report Card 2022: TBWA
The loss of a premier client swung like an axe, and the year demanded adaptation; for the most part, the agency did not disappoint.
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