2022 was a big year for Accenture’s marketing and CX services arm. In April, it rebranded what used to be known as Accenture Interactive under CEO David Droga as Accenture Song , a name that Droga
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Nominated shops include VMLY&R, Åkestam Holst NoA, Oliver, Wavemaker, and TBWA Istanbul.
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
We saw improvement in business, DEI and sustainability for Havas Media this year, but its work still rarely stands out from the pack.
The loss of a premier client swung like an axe, and the year demanded adaptation; for the most part, the agency did not disappoint.