Sarah Rotheram leads British-French luxury perfume house, House Of Creed. Here, she shares her career journey, work hacks, and tips for switching off. Inside Retail: Tell me about your career journey. How did you get into the industry, what are some of the different roles you’ve held along the way? Sarah Rotheram: Where do I start? I’ve enjoyed a 20-plus year career so far leading a number of European niche luxury brands in the beauty and fashion space, including Penhaligons, L’Artis