On The Ground: Tiffany & Co. Features Blackpink's Rosé In Global Launch Of Tiffany Lock Collection – Lifestyle Asia

Rosé has worked her whole life just to get high. Now she’s fully realized in the latest campaign of Tiffany & Co.

Tiffany & Co. has announced the global launch of the Tiffany Lock collection. This expands on the current offering of Lock bangles that debuted in the United States in September 2022.

READ ALSO: Another One: Blackpink’s Rosé Is Back With Tiffany & Co. Featuring A New Campaign For Its Hardware Collection

The collection features an array of rings, earrings, and pendants in rose gold, with more colorways debuting later in the year.

Its new campaign features K-pop idol Rosé of girl group Blackpink.

Styled in sparkling diamond Lock bangles, the Tiffany & Co. House ambassador highlights each design’s versatility and fashion statement.

“Rosé has continued to embody the modern Tiffany & Co. woman and bring an energy that is aligned with the ethos of Tiffany Lock. Rosé, together with the male talent featured in the new Lock campaign, capture the inclusive spirit of Tiffany’s first all-gender jewelry collection,” the luxury jeweler wrote.

Tiffany & Co. has started offering Tiffany Lock on its website and in its stores worldwide since January 2.

Banner Photo via Tiffany.