EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses, showcased its latest innovation at MIDO 2023, the international eyewear show in Milan. The company unveiled its latest generation of Varilux® progressive lens – the Varilux® XR series™, the first eye-responsive progressive lens that provides instant sharpness even in motion.
EssilorLuxottica utilized the power of artificial intelligence to establish a visual behavior profile for each individual prescription, which helps in creating the best Varilux® progressive lens. The lens was developed after thorough research and study of more than 6,500 consumers, to understand the lifestyles and visual needs of long-sighted people.
The Group occupied a strategic space in the lens pavilion, symbolically positioning itself between the two worlds of frames and lenses, while maintaining a strong focus on vision care. EssilorLuxottica presented its integrated range of frames, lenses, and instruments, as well as key innovations targeting optical customers.
The Group took its stand visitors on a journey through four themed areas, namely Committed to Vision, Celebrating People and Beauty, 360° Expert Solutions, and Advancing with Technology. The Committed to Vision area presented Essilor® Stellest™, a flagship lens for controlling myopic progression, and special frames for children. The Celebrating People and Beauty area illustrated how the top brands, such as Ray-Ban, Oakley, Transitions, and Fedon, can enshrine eyewear as a true element of humanity and beauty.
In the 360° Expert Solutions area, the Group showcased digital and innovative-driven technologies to support businesses, such as Smartshopper, the infinite virtual frame catalog, and Virtual Try-on, Frame Advisor, and Lens Simulator. The spotlight was also put on Leonardo, the platform for an innovative learning experience with high-level contents and an innovative format, which can be a powerful ally in supporting opticians in keeping up with new developments and staying updated with high-quality contents.
Finally, the Advancing with Technology area showcased the Group’s latest flagship innovations, including the Varilux® XR series™ lenses and the next generation of smart glasses, Ray-Ban Stories.
EssilorLuxottica’s presence at MIDO 2023 demonstrated the company’s commitment to helping everyone in the world see more and be more, while positioning itself at the forefront of correcting, protecting, and enhancing the most precious and powerful sensory organ, the eyes.
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