Tory Burch Opens T Monogram Pop-Up at Wisma Atria Singapore

Tory Burch Unveils Unique T Monogram Pop-Up Shop in Singapore

Fashion lovers in Singapore have a reason to celebrate as Tory Burch unveils a unique pop-up shop on Orchard Road, adjacent to its Wisma Atria boutique. From April 1 to April 16, the shop will showcase the iconic T Monogram collection, a signature pattern inspired by traditional quilting. Executive Chairman and Chief Creative Officer Tory Burch and Chief Executive Officer Pierre-Yves Roussel will be in Singapore to celebrate the pop-up with a series of special events.

The installation has a surreal quality with inflated T Monogram sculptures perched on cloud-like structures and set against an animated backdrop of blue sky and soft clouds, creating an ethereal environment on the vibrant shopping boulevard. The interior of the pop-up includes additional T Monogram sculptures, which serve as a display for an assortment of handbags, footwear, and ready-to-wear from the Spring/Summer collection. It includes the new T Monogram denim collection as well as the Ella Bio, the evolution of an iconic tote, crafted in an innovative plant-based leather.

Visitors to the pop-up will be amazed by the variety of offerings that the brand has in store for them. The T Monogram collection includes handbags, footwear, and ready-to-wear items. One can find a T Monogram Denim Small Shoulder Bag in Pearl Blue or a Ladybug Sneaker in Titanium White-Island Blue. The Ella Bio Small Tote in Bright Amethyst and the Good Luck Trainer in New Ivory-Golden Bright are other stunning pieces that visitors can check out.

Apart from the pop-up shop, visitors are also invited to experience the Tory Burch collection at the adjacent, newly renovated Wisma Atria boutique. Here, fashion enthusiasts can take a look at the brand’s latest offerings, which includes stylish handbags, trendy footwear, and chic ready-to-wear. Visitors can also view an exhibit in partnership with the International Center for Photography, which highlights the work of Singaporean ICP alumnae Rachel Cheng and Ying Ang.

The partnership with the International Center for Photography is not new for Tory Burch. In 2021, the brand opened its flagship store in New York in collaboration with ICP. The exhibit in Singapore is an extension of the brand’s commitment to promote emerging artists and support the arts.

The T Monogram pop-up shop and the exhibit at Wisma Atria will be open to the public from April 1 to April 16. So, if you are in Singapore and love fashion, head to Orchard Road and indulge in the unique offerings of Tory Burch.

Tory Burch will be having a pop-up cocktail event at Wisma Atria along Orchard Road Singapore on Tue 04 April. Founder, Designer and Executive Chairman Tory Burch herself will be in attendance together with regional celebrities and notable personalities. Inspired by the work of artist René Magritte, the pop-up installation has a surreal quality with inflated T Monogram sculptures perched on cloud-like structures and set against an animated backdrop of blue sky and soft clouds, creating an ethereal environment on the vibrant shopping boulevard. The following regional and local celebrities will be attending the event: