25/06/2022

THAILAND DAILY

NEWSPAPER / MAGAZINE / PUBLISHER

water-cooler-chats-and-cheerleading:-the-rise-of-the-workplace-influencer

Water cooler chats and cheerleading: The rise of the workplace influencer

The pandemic assisted in creating the evolution of many new trends. The rise of the workplace influencer is one of these, and like a lot of pandemic ‘epiphanies’, it has been simmering at the surface for some time.  The workplace influencer is not like the social media influencer with their hoards of followers. There are similarities, but the breeds are different. It’s the job of the social media influencer to persuade, sway, showcase, perform. It’s not the job of the workplace

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