22/04/2021

THAILAND DAILY

NEWSPAPER / MAGAZINE / PUBLISHER

the-bridal-brands-born-out-of-lockdown-micro-weddings

The bridal brands born out of lockdown micro-weddings

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The micro wedding is arguably the biggest bridal trend to emerge from the pandemic. As guest lists were forced to downsize, many brides looked online for fast fashion options while wedding dress fittings weren’t on offer and it was à la mode to downplay your wedding style.

As celebrity wedding planner Liz Linkleter told Tatler, ‘We’ve seen an increase in our fashion-forward clients opting for wedding dresses that aren’t from the bridal collections. Lots of the cooler designers have realised there is a market for a great white dress.’

Net-a-Porter have also reported that since March last year they have introduced double the amount of mini and midi length dresses from bridal brands including Galvin, Rime Arodaky and Danielle Frankel as well as exclusive options in white from ready-to-wear brands such as Self Portrait, Retrofete and Emilia Wickstead.

This certainly doesn’t mean the big white traditional gown is out of fashion. It will be back – girls are just waiting for the right moment – which by all accounts is on the horizon. In the meantime, here are the seven fashion brands that give us bridal during lockdown.

  • Rixo

    Rixo

    After a bridal launch being on the cards for a few years, founders Orlagh McCloskey and Henrietta Rix (who also both became engaged recently) decided their moment was this week in the midst of lockdown 3.0. ‘We find ourselves surrounded by friends, family and colleagues who have had to repeatedly swap and change their wedding plans due to the pandemic. Some of them are holding out for their big day, and others are booking ceremonies for the following week,’ Rix tells Tatler. ‘We believe that Rixo has a special piece for each and every one of these amazing women. We also wanted to make the modern bride’s life easier and effortless… we felt it was the perfect timing.’ Remaining true to their vintage style roots the ultra fashionable collection includes 26 slimline pieces including flattering cuts with glamorous details from feather trims to sequins all in pure silk. Although the pandemic has hampered plans of an exciting Elizabeth Street boutique opening, Zoom sessions are now available. rixo.co.uk

  • Molly Goddard

    Molly Goddard

    A carefully edited capsule collection of 12 styles which are all variants of the Molly Goddard silhouettes perfect for the modern bride. Expect light as a feather long and midi ballgown skirts in her signature tiered tulle as well as cotton with plenty of frothy tiers giving a girlishly romantic feel. It is the perfect go-between for those who want to keep that old-school bridal vibe whilst having a carefree, less formal wedding. Both a bespoke and made-to-measure service is offered and the collection also includes a small selection of bridal shoes and bags.

    mollygoddard.com

  • Love Shack Fancy

    Love Shack Fancy

    The Instagram famous fashion label launched bridal in June last year. Founder and creative director Rebecca Hessel Cohen had originally created the brand when designing bridesmaid dresses for her own wedding so bridal was already within the brand’s DNA. The dreamy and deeply feminine inspired line of dresses, skirts and tops are perfect for the ethereal, laid-back bride, be it a beach or country wedding. Think lace, tulle frills and silk ribbons.

    loveshackfancy.com

  • Seren

    Seren

    Perfecting the jumpsuit trend, Seren offers signature silk styles in the most delightful patterns. So flattering and popular are their cuts that brides started shopping the brand for their bridesmaids and honeymoon. Their new white silk bridal collection offers chic bridal styles, including a few simple but elegant dresses perfect for a wedding abroad or second outfit.

    seren-london.com

  • Harmur

    Harmur

    Founded by a mother and her two daughters, Hamur is best known for their beautiful silk designs and signature backless tops. Elegant and deeply sophisticated their new bridal line offers a bit of old school Hollywood glamour.

    harmur.co.uk

  • Jackson Wiederhoeft

    Jackson Wiederhoeft

    Having created pieces for Lady Gaga, Rihanna and Lil’ Kim, Wiederhoeft decided his design skills would be well received through a couture bridal service. Choosing the pandemic to launch in he told US Vogue that ‘bridal is an amazing opportunity to make really special garments that have staying power.’ Inspired by old school ballerinas such as Anna Pavlova and Alicia Markova he plays with different silhouettes from frilled tulle gowns to mini dresses made entirely out of bows. His unique and often avant-garde numbers give brides the chance to be inspired by true creativity.

    wiederhoeft.com

  • Little L

    Little L

    Finally, the Farfetch of bridal has arrived. Launched this month, this is the UK’s first luxury e-commerce platform that puts bridal fashion at the forefront through its beautiful curated space. Aiming to provide brides, bridesmaids and wedding guests with a selection of contemporary and fashion-forward outfits, housing some unique brands, it is definitely worth a look.

    littlelfashion.com

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