The bridal brands born out of lockdown micro-weddings
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The micro wedding is arguably the biggest bridal trend to emerge from the pandemic. As guest lists were forced to downsize, many brides looked online for fast fashion options while wedding dress fittings weren’t on offer and it was à la mode to downplay your wedding style.
As celebrity wedding planner Liz Linkleter told Tatler, ‘We’ve seen an increase in our fashion-forward clients opting for wedding dresses that aren’t from the bridal collections. Lots of the cooler designers have realised there is a market for a great white dress.’
Net-a-Porter have also reported that since March last year they have introduced double the amount of mini and midi length dresses from bridal brands including Galvin, Rime Arodaky and Danielle Frankel as well as exclusive options in white from ready-to-wear brands such as Self Portrait, Retrofete and Emilia Wickstead.
This certainly doesn’t mean the big white traditional gown is out of fashion. It will be back – girls are just waiting for the right moment – which by all accounts is on the horizon. In the meantime, here are the seven fashion brands that give us bridal during lockdown.