US coffee chain Starbucks has expanded its footprint into Laos under the partnership with its licensee Coffee Concepts, a subsidiary of Hong Kong-based Maxim’s Caterers.

The Laos launch marks Starbucks’ 84th market globally, “reaffirming the company’s long-term commitment to continued growth across Southeast Asia” the company said in a statement.

Coffee Concepts already operates more than 900 stores across Hong Kong, Macau, Vietnam, Cambodia, Singapore and Thailand.

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The first Starbucks store in Laos is in the heart of the capital city of Vientiane.

The store’s interior design was inspired by the layers and symmetry of traditional Laotian architecture. The ceiling features “Siren-scale” wood tiles, mimicking the brand’s signature Siren emblem and the historical housing architecture in Laos. Ceiling tiles feature botanical wood, inspired by the country’s coffee plants and natural scenery. A hand-painted artwork of Siren created by a local artist is displayed on the store’s most prominent wall.

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“We are committed to delivering the best experience to our new partners and customers in the market,” said Michael Wu, chairman and MD of Hong Kong Maxim’s Group.



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