son-heung-min-chooses-‘boldness’-in-tiger-beer-campaign

Football season is back. And Tottenham Hotspur player Son Heong-Min is entering it with his head held high. In a new campaign called ‘The Golden Son’ for Tiger Beer, brand ambassador Son is celebrated for being the first Asian player to win the Premier League’s Golden Boot after scoring 23 goals in a single season.

But his journey there wasn’t easy, according to Tiger’s second brand film following Son’s announcement as brand ambassador. Starting as an unknown Asian player, he was largely overlooked in European football. But after years of hard work, fans “cannot stop watching” Son’s moves. Not only is he the Golden Boot recipient, he is also the highest-scoring Asian player in the Champions League and captain of the South Korean football team.

Sean O’Donnell, global brand director at Tiger Beer, said: “Son started out as an unknown Asian player who is now celebrated around the world. He encapsulates our belief that everyone has an inner Tiger that’s ready to be uncaged, and that ‘boldness finds a way’.”

‘The Golden Son’ will run globally, starting in Vietnam, Cambodia, Singapore, Korea, Malaysia, and Myanmar.

CREDITS

CLIENT

                                 

Sean O’Donnell, Global Brand Director, Tiger

Melissa Teoh, Global Marketing Manager, Communications & Digital

Willem van den Wijngaart, Global Marketing Manager, Market & Channel

LEAD CREATIVE AGENCY: PUBLICIS COMMUNICATIONS

Ajay Vikram, Chief Creative Officer, Global Clients Singapore

Cyril Louis, Executive Creative Director

Joaquim Laurel, Executive Creative Director

Henrique Zirpoli, Creative Director

Ivan Loos, Creative Director

Diego Barboza, Associate Creative Director

Henrique Lamenha, Associate Creative Director

Shalom Wong, Senior Project Manager

Daniel Ho, Executive Producer

Ed Booty, Chief Strategy Officer, Asia Pacific

Prema Alexander, Planning Director

Donatien Souriau, Executive Vice President, Global Clients

Ross Henderson, Executive Vice President, Global Clients

Angelina Tan, Business Director

Lins Khoo, Account Director

Vanessa Liu, Senior Account Manager

PRODUCTION COMPANY: Alice Filmes

Director, Felipe Mansur

Producer, Wal Tamagno

DOP, Diego Rosenblatt

Production Designer, Andres Zarza

First AD, Michelle Lutfy

Executives Producers, Wal Tamagno /Fernando Bonfil / Montse Cañellas / Pablo Bonfil

Off-line Editor, Dan Abraham

AUDIO POST: Antfood

Executive Producer, Christiane Rachel, Renato Castro, Monique Munhoz

Original Composition Composer, Lou Schmidt, Fernando Rojo, Luis Bergmann and Vinicius Nunes

Sound Designer Engineer, Bruno Broaska, Fabian Jorge, Pablo Homem de Mello and Tiago Lins

DIGITAL AUDIO

Junior Producer, Sheryl Lim

Sound Designer, Dione Tan

POST PRODUCTION

VFX Supervisor/On line Designer, Voodoo.house, JR Catão

COLOR GRADING, Spalva, Osmar JR

POST PRODUCTION: KRAFTW5RKZ

Executive Producer, Bernard Tay

VFX Supervisor, Khor Swee Aik

Editorials, Yong & Timothy Tan

Online Flame Designer, Leong Beng Wee

Online Support, Team @ KRAFTW5RKZ

Colorist, Ben Conkey

 

THE FIRST E-COMMERCE SPECIALIZED ON FRESH TRUFFLES – TRUFFLEAT.IT

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