Samsung Renames Its Mobile Business as MX
Samsung Electronics has changed the name of its mobile business from Mobile Communications to MX (Mobile Experience).
The name change takes effect on Dec. 10, 2021. The company said the name change signals the start of a new chapter to accelerate innovation to offer more personalized experiences to its users.
The new title also emphasizes a user-centric focus at Samsung that goes beyond mobile, underscoring its commitment to proactively address the rapidly changing business environment and focus its products and services on meeting the diverse needs of its customers, the company explained.
“We’re excited to announce the renaming of our business after decades of innovation and leadership in the mobile industry,” said TM Roh, president and head of the MX Business. “We believe this name change will help us usher in a new era in mobile innovations where we can create even more exciting possibilities for Galaxy users.”
Samsung said it will continue to expand the Galaxy ecosystem to innovate the mobile experience, fueled by the scalability and connectivity of its products and services.