Royal hair stylist George Northwood on how to get his ‘undone’ look at home
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George Northwood, the super-stylist behind the Duchess of Sussex’s most memorable hairstyles, launched his eponymous salon on Wells Street in 2014 following the demand from Northwood’s roster of celebrity and magazine editor clients. Since its inception, the salon has continued to cultivate a discerning list of patrons that reads like a roll call of London’s most stylish inhabitants, including Alexa Chung, Lady Clara Paget, Rachel Weisz and Daisy Edgar-Jones.
The launch of UNDONE, a 20-piece hair collection, is to help women replicate Northwood’s signature ‘undone’ style from home. ‘I want to show women how to achieve natural, effortless looking hair themselves – that “done” hair feels very old-fashioned,’ explains Northwood. ‘Women don’t want to look as if they’ve been to the hairdressers, they want to look like they’ve just stepped off an editorial shoot.’
‘UNDIRTY is for your everyday cleanse, UNPARCHED is dry hair’s best friend, UNDAMAGED will restore and repair damage and UNPOLLUTED will strip hair of unwanted build up and protect against pollution,’ says Northwood.
The collection also includes the three hair tools: ‘The Curl It tong helps you to create those effortless, loose waves. The Blow Dry It hairdryer is super lightweight which assists you in achieving that bouncy blow dry without your arm starting to ache halfway through. The Straighten or Wave It flat iron does what it says on the tin, it’s multifaceted and enables you to create a diverse amount of styles.’
Northwood hails the UNPOLLUTED Shampoo as the hero product of the range. ‘Time and time again, I hear women complaining about their hair feeling greasy and heavy. What they haven’t realised is their hair has an intense build-up of product and pollution that is weighing it down,’ Northwood explains. The UNPOLLUTED shampoo is a weekly detox treatment that gently rids the hair of all of the unwanted build-up. ‘What’s great is that it has an instant effect. I’ve given a couple of samples to friends and they’re all blown away by the results, which is so exciting.’
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