18/05/2022

THAILAND DAILY

NEWSPAPER / MAGAZINE / PUBLISHER

noveltea-launches-confectionery-infused-with-signature-spirits

NOVELTEA Launches Confectionery Infused With Signature Spirits

Whisky lovers are in for a treat this Christmas. The cold-brewed alcoholic tea brand, NOVELTEA, has launched its first-ever range of chocolates — and they’re packed with the spirit (of whisky and Christmas). 

Celebrate with NOVELTEA 

Working in association with the German-based traditional chocolatier, Leysieffer, NOVELTEA has branched into the alcoholic confectionery market. The new pralines feature the flavours of the brand’s winter-spiced Christmas edition, Celebrate. Handcrafted, they contain a creamy ganache that’s been infused with the spirit – a festive, winter-spiced tea, that’s blended with Scotch Whisky. The pralines are then finished in rich dark chocolate.

As seen on Dragon’s Den

Founded by uni pals Vincent Efferoth and Lucas Passia in Newcastle four years ago NOVELTEA, featured on Dragon’s Den in 2018. It displayed a gap in the market for a unique alcoholic tea blend, inspired by international cultures namely Germany, Morocco, China and Britain. The resulting luxury drinks combined premium loose-leaf tea with specially selected spirits from across the globe. All flavours are vegan and gluten-free, made to be enjoyed cold over ice or gently warmed. They’ve received acclaim and many awards – including a rare 3-star Great Taste award for the Tale of Oolong, and most recently, a gold medal from The Spirits Business in their Pre-Mixed Drinks tasting for newly launched La Fusión.

www.novelteadrinks.com (a 70cl bottle of NOVELTEA with 9 pralines is priced at £34.95).

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