MedMen Offering Medical Cannabis Delivery in Florida, Adding to Growing Market

Florida is expanding their medical cannabis market reach, with MedMen announcing delivery services for medical cannabis patients in the state, according to a news release.

MedMen already has a notable reach across multiple states, operating within California, Nevada, Illinois, Arizona, Massachusetts and Florida. The company is now offering same-day and next-day delivery to customers at its St. Petersburg, West Palm Beach, South Beach and Orlando locations, with more to come.

MedMen’s Interim CEO Michael Serruya said the new move is a testament to their commitment to the customer:

“Our goal is to provide Florida’s medical cannabis patients with a higher standard of care, and we see delivery as an extension of our unparalleled customer service experience,” Serruya said. “We are always looking for ways to make high-quality cannabis products more accessible and convenient for patients.”

The move from MedMen follows a transformative two years of the COVID-19 pandemic, which altered an abundance of markets, including cannabis. Cities like Denver, which hadn’t budged for years, finally ushered in cannabis delivery in 2021, with a collection of municipalities and states changing policy throughout the pandemic.

“What’s happening in delivery was something that was going to happen anyway,”Ganja Goddess CEO Zachary Pitts told Cannabis Business Times last year. “The pandemic just jumped us ahead a couple of years. This happened in every aspect of our economy. I never used to get groceries delivered, because I was always kind of picky about how I chose my produce and things like that. But now it’s something that I’ve used a number of times. I’m sure there are even people who hadn’t used Amazon before and now are using it somewhat regularly. It’s the same thing with cannabis.”

California is taking things a step further, as mobile cannabis dispensaries emerge, which cut delivery times even more.

Namely, Meadow has launched Dynamic Delivery, which stocks a delivery vehicle with pot available for purchase, which customers can order through an app directly from the car in their neighborhood.

“Now we’re able to put inventory in a car trunk,” David Tuel of Cannable, which uses the service, told TechCrunch.

“We can have inventory stored in the vehicles, rather than stored in one conglomerate e-commerce location,” he said. “When customers order, they are ordering based on the vehicle that is in their location, rather than ordering from the primary menu at our home base—and they can still order from our main menu, too.”

The platform allows operators to set regions for the delivery vehicles, letting each vehicle control its own inventory and service a specific region quickly. The idea first came about, similarly, as the pandemic hit, and once it showed no signs of vanishing, Meadow began building out a full plan to launch.

California allows operators to work out of a vehicle with up to $3,000 worth of inventory, or $5,000 worth if the merchandise includes pre-orders. That could shift in the future, too, as legislative efforts are working to increase the inventory size to $10,000 to $25,000.

The market as a whole for cannabis delivery is booming, with more and more consumers opting to hang back, rather than making the trip to the storefront. According to a report published by Weedmaps, 60 percent of retail cannabis transactions were delivered in 2021, which is a 50 percent increase from 2020. The report also notes that delivery among Gen Z users increased by 125 percent year over year.

Time will tell if MedMen sets a new trend in Florida, with more medical providers jumping on board the delivery boom.

Patients can now place their online order at www.medmen.com, and the company is also offering free delivery for purchases $49 and over within the radius of their participating locations. In-store patient discounts are also applicable to the delivery service, with live menus online offering the same assortment for in-store, pick-up or delivery.


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