16/05/2022

THAILAND DAILY

NEWSPAPER / MAGAZINE / PUBLISHER

just-kitchen-brings-another-wing-brand-into-asia

Just Kitchen brings Another Wing brand into Asia

Cloud kitchen operator, Just Kitchen, is launching DJ Khaled’s Another Wing brand into Taiwan and Hong Kong under a partnership with Reef Technology.

Through a licensing agreement, Just Kitchen was also chosen as the preferred partner for the launch of the Another Wing brand in Southeast Asia. The brand will be introduced across 16 of Just Kitchen’s delivery kitchen locations in Taiwan this month, followed by its two locations in Hong Kong next month.

“This is exactly the goal that our company set out to accomplish – to make this otherwise inaccessible food brand and its products available to the millions of followers of DJ Khaled in Taiwan and Hong Kong,” said Jason Chen, co-founder and CEO of Just Kitchen.

Launched last month by Reef in collaboration with DJ Khaled, Another Wing is the first restaurant concept to have launched on three continents at once. The menu is inspired by the music producer’s common catchphrases such as ‘Don’t Quit Nashville Hot’, ‘Un Un Un Believable Buffalo’, ‘You Loyal! Lemon Pepper’, and ‘Honey! Honey! Hot Honey Sriracha’.

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